ClimateKIC International bootcamp in Hochst Frankfurt
Awesome fun at the ClimateKIC international Bootcamp in Hochst Frankfurt.That's right, our technology, as you probably know already, was part of ClimateKIC accelerator and the knowledge and access to finance was provided by the Provadis, School of Management, in Hochst, Frankfurt.
Mitigating climate change is not easy. Since Kyoto Protocol, we have seen some improvements in the way we deal with climate changes, but overall, corporations and the drive to profits are slowing down the process and the risk of systems collapse is even higher. When you have all the money in the world, sustainability is a matter of cost, investments, margins and returns.
Why top 1% should care about climate changes when mitigating the risk with a cost which is affordable is possible? Of course, when you sleep on piles of cash don't seem to worry about how land slides behave or flooding or extreme temperatures or food shortage, because all that money, can buy anything.
This is not the case of NGOs and activists which are affected or lost directly or indirectly something or someone in regards to climate change. But they can't do to much either, because it becomes a game of politics where the audience - meaning those which don't involve directly and they wait for someone else to do it for them because they live in fear of change - is influenced directly by the flow of money and of-course by cost. Some politics work because lobbying the government to provide subsidized funds benefit those tho can sell a product by increasing the acquisition power.
The result is quite scary as we see a lot of developments which have little or no impact in sustainability and they benefit from the confusion average Europeans have because the process isn't simple and involves a lot of knowledge to make sense and even then choices are scarce.
Activism works starting with basic needs such as food and moving to lavish spenders which can afford hyper sustainable and smart systems for their homes, offices or cities.
In 2014 there was even less knowledge in the market when we started the work on the Real-Time operating system for sustainability which we called ARTO.
Politics played an important role in the development of sustainable systems, but I don't see how this status quo of corporation funding first works.
We need competition for this status-quo to provide choices to customers, but the change doesn't come from big corporations. They need to be regulated and implemented with social systems in their core so they can balance the spending and improve the sustainability of systems.
Maybe in the near future. At the moment I see very little change and the risks are just growing 100 times faster. We are moving slow. Maybe we should build pods and look for a new planet.
This is serious business. Be safe.